The Hopeful Work of Launching Entrepreneurs

by | May 13, 2026

Author John Detrixhe once wrote:

There’s something fundamentally good about entrepreneurship:  Starting a business can help people improve their livelihoods, and new ideas can improve standards of living.

Entrepreneurship isn’t perfectly fair (some people will always have more advantages than others), but it does provide a crucial avenue of economic mobility.

If you’re a real estate leader, some of the best work you can do is provide “normal people” a shot at becoming successful entrepreneurs.

This is hopeful work.

Hopeful for you.

But more importantly, hopeful for the people you help realize their potential and do their best work inside your organization.

As you labor at the hard work of recruiting, don’t lose sight of the true purpose that undergirds your work.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.