Tricking Your Mind into Recruiting

by | Nov 4, 2025

Dealing with your mind is a bit like dealing with a small child.

It doesn’t always know what’s best, and our job is to take it by the hand compassionately and set it on the right path.

Time to go to the gym pits itself against I’d rather stay on the couch, and a mental argument ensues.

One part of your minds says: No thanks, I’m fine where I am. The gym is far away, and it will take too much time, and everything there is really heavy, and do I really want to spend time lifting heavy things?

Another part of your mind counters: You should be ashamed of yourself for staying in bed.  The holidays are coming up, and you don’t look that great!

It’s easy to get drawn into an argument with the mind, and the argument is what stymies our progress and saps our motivation.

How do you keep from being pulled in?

Don’t engage in the argument.

When the thought of going to the gym seems overwhelming, try shifting your attention to something more manageable, like the first small step that starts you down the path (e.g., putting on your workout clothes).

We may not be able to prevent unhelpful thoughts and urges, but we can control whether or not we focus on them.

When recruiting, don’t focus on completing a 30-minute calling time block.

Just tell your mind you just need to make one call.

After you make one call, tell your mind you need to do one follow-up.

Before long, you’ll have fooled yourself into completing your time block.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.