Float Like a Butterfly, Recruit Like a Bee

by | Jun 26, 2025

Muhammad Ali once said,

I hated every minute of training, but I said, ‘Don’t quit!’  Suffer now and live the rest of your life as a champion.

I have met very few high-performing recruiters and hiring managers who…

Loved picking up the phone and making uncomfortable calls.

Loved getting rejected by a recruiting prospect who’s marginally successful.

Loved being stood-up on a recruiting appointment.

Loved initiating a meaningful recruiting dialog and later getting ghosted.

Loved setting and protecting a recruiting time block in their schedule.

Loved doing the tedious work of updating their recruiting database and building a prospect list.

Loved doing all the other proactive tasks that lead to recruiting success.

Instead, high performers focus on the long-term results and personal wins they seek.

This could be increasing your personal income, defeating a competitor, experiencing the accomplishment of growing a successful office, or seeing the light in an agent’s eyes whom you’ve helped reach remarkable success.

Everyone wants to be a champion, but few are willing to make the sacrifices to become one.

Are you up for the challenge?

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.