How to Become a Recruiting Genius

by | Jun 3, 2025

Dave Mashburn once reminded me how high-performers achieve remarkable success.

In a meeting this morning, a couple of individuals whom I respect a great deal were referring to a mutual friend of ours as “a genius,” citing examples of the notable expertise that he has developed.

While I nodded my head in agreement, I was also considering the mistake that was being made in that assessment.

Labeling him a genius diminishes the work he did to reach his accomplishments and the wisdom for which he is now respected.

I know for a fact, and so did they, that he had spent countless hours (easily over 15,000) over the last 15 years perfecting one single area of expertise.

He was not just a smart person with innate talents–he disciplined himself to become great.

Not in giant leaps, but in small steps, every day.

In our times of instant gratification and low frustration tolerance, it’s common to become discouraged when you experience fatigue and frustration–especially in the recruiting arena.

At this juncture, the emerging recruiting geniuses reframe their pain as a necessary part of the process and remind themselves that few things worth having come easily.

 

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The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.