The Remarkable Power of Optimism

by | May 9, 2025

In a post from the archive, Dr. Martin Seligman tells a remarkable story about optimism.

In the mid-1980s, 120 men from San Francisco had their first heart attacks.

Members of this group were part of a special research study, and much was known about their medical condition.

For example, metrics such as the extent of damage to the heart, blood pressure, cholesterol, body mass, and lifestyle—all the traditional risk factors for cardiovascular disease–were documented.

In addition, the men were interviewed about their personal lives, families, jobs, and hobbies.

After each interview, statements from the dialogue were coded for their optimism and pessimism. The coded results were placed in sealed envelopes for future reference.

Within eight and a half years, just over half the men had died of second heart attacks.

Surprisingly, none of the usual risk factors predicted death–not blood pressure, not cholesterol, not even how extensive the damage was from the first heart attack.

The researchers then opened-up the sealed envelopes.

Of the 16 most pessimistic men, 15 had died. Of the 16 most optimistic men, only 5 died.

As we wrap up another week, it’s a good time to check your mindset.

Are you an optimistic person?

Is your office or team made up of optimistic individuals?

Do you seek to bring optimistic agents into your organization?

If you find yourself struggling with this issue, you may want to pick up a copy of Seligman’s classic book on this topic.

Optimism is critical to your personal well-being and your trajectory as a leader.

And according to Dr. Seligman, it can be learned.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.