Recruiting Mastermind Episode 11: 4 Steps to Better Talent Attraction and Recruiting for 2025

by | Mar 13, 2025

Description: Mark is joined by Juan Burbano of My BFF Social, Jay Teresi of Bold Trail Recruiting, and Ben Hess of Recruiting Insight as they discuss practical ways to improve your talent attraction and recruiting efforts in 2025.

This Recruiting Mastermind expands on the topics and ideas Mark and Ben presented at their 5-star rated Inman NYC session from earlier this year.

What You’ll Gain:

  • Source Top Talent: Find the perfect candidates.
  • Optimize Your Systems: Leverage cutting-edge data (BOLD TRAIL) and marketing (MyBff) for maximum efficiency.
  • Master Appointment Setting: Fill your calendar with qualified leads.
  • Gain Expert Consulting & Accountability: Receive personalized guidance and support.

Slide Deck

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.