Stop Prospecting?

by | Dec 19, 2024

We’re entering the holiday season and have a few months before spring.

Is this the advice you’re giving your agents right now?

I hope not.

A lack of prospecting is the cancer that kills an agent’s business.

Regardless of the circumstances or the time of year, it’s always appropriate for an agent to reach out to previous clients, those in their database, and others who are trying to make sense of the real estate market during turbulent times.

People want good information, and they need an expert to show them the way.

And now it’s time to drink your own Kool aid.

Everything you’re telling agents about prospecting also applies to you.

Experienced agents are asking:

Is the market going to rebound?  If so, how can I take advantage?

Does my broker have the knowledge and experience to help me navigate the changes brought on by the NAR settlements?

How am I going to pay my daughter’s tuition bill in February?

First get these questions answered for your own agents.

Then start answering these questions for your competitors’ agents.

The best recruiting happens when you’re solving problems and helping agents see the future.

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On the Eighth Day of Christmas, Recruiting Insight gave to you…the TalentScout Appointment Setting CallCenter.

Perhaps the biggest news coming from Recruiting Insight this year, TalentScout is our appointment-setting service specifically designed to connect you with active, experienced agents in your market.

It helps share your brokerage’s value proposition and schedules meetings between you and engaged agents directly onto your calendar.  Check it out now.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.