Your Chances of Hiring a High Performer

by | Aug 5, 2024

There are about 168 million individuals in the U.S. workforce.

Of the 168 million, about 1.4 million are real estate agents (0.8%).

Among the 1.4 million agents, the average agent completes about 5 transactions per year, and less than 50,000 agents are high performers (i.e., complete 25 or more transactions per year).

It’s safe to say that not everyone is cut out to be a real estate agent.

Among the existing agent population, your chance of hiring a high performer is about 1 in 28.

Among the broader workforce, your chance of hiring a high performer is about 1 in 3400.

I’ve often heard real estate hiring managers boast that hiring new agents is like shooting fish in a barrel.

Most anyone can shoot a fish in a barrel–the hard part is getting the right fish in the barrel.

The real estate industry is full of low performing agents because many of the wrong people were coaxed into the barrel (they are usually the easiest ones to attract).

If you truly want to build a high performing team, it makes sense to spend the upfront time, resources, and effort to source and pursue the recruiting prospects who have the highest chance of success—either from inside the industry or from outside.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.