Doing Only the Things You Like Doing

by | Apr 20, 2026

In a short video, performance coach Todd Herman recently provided some advice every recruiter and hiring manager needs to hear.

In business, many people seek out the activities that they like to do, or they feel fit their strengths.

By doing this, they put themselves into a little bucket and say, “I’m only meant to do certain types of things.”

While there’s some value in focusing on your strengths, the business environment is too messy to operate entirely from this perspective.

Many people who have achieved phenomenal results in their lives do many things they don’t enjoy.

They embrace all the minutiae and consistently do the boring things that need to be done in order to be successful.

For most recruiters and hiring managers, recruiting is a complex, end-to-end process containing a bunch of the individual tasks all of which they’re not going to enjoy.

Those who push through unpleasant tasks not only find success but also find more satisfaction in the parts of the recruiting process they do enjoy.

Recruiting is about winning.

It’s not about finding fulfillment in every step of the process on the way to that victory.

 

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Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.