In our recently released Agent Migration Report, another emerging trend was uncovered.
Some brokerages are gaining proficiency at recruiting blocks of agents in one fell swoop.
These walkovers, or small acquisitions, are happening at a higher rate compared to previous periods.
In our MLS study group, 15 unique office codes in the 5–19 agent tier were absorbed by competitors in the same market.
How are the acquiring companies winning?
Increasing Focus. They’re executing recruiting campaigns specifically focused on small offices and brokerages struggling with fixed overhead expenses.
They are demonstrating how both leaders and agents can make more money and experience less stress by joining forces with a larger, more capable firm.
Lowering Movement Friction. They’re removing the complications, risks, and fears that a move like this typically entails.
This is primarily being accomplished through better technology and onboarding systems. For example, one brokerage onboarded three major teams ($104M in production) in a single quarter.
Providing Unique Value. They’re identifying unique problems that smaller brokerages struggle to solve without scale.
The advantages of scale are being highlighted to both buyer-focused teams (e.g., improved lead generation) and listing-focused brokerages (e.g., stronger, more differentiated marketing).
This agent movement insight is just one of many highlighted in our Agent Migration Report.
If you haven’t downloaded it yet, grab your copy now.
Better yet, join us for a live webinar being hosted by Lone Wolf on Tuesday at 2pm ET.
Industry veterans Mark Johnson (Recruiting Insight) and Kyle Hunter (Lone Wolf) will outline the most important movements and describe how you can use the data to improve your recruiting results.
Save your spot now—and we’ll see you there!
