A couple of weeks ago, I suggested that you start looking at your office as a “business community” where agents go to get their professional needs met.
The value of your community depends upon how successfully you’re meeting the needs of those you hope to serve.
Since we all like big successes, it’s tempting to create a smorgasbord of services meeting the needs of as many agents as possible.
For most real estate offices, this is a mistake.
Why? Because the more choices you offer, the less performance you can deliver for each choice.
A better strategy is to get really good at something very specific.
For example, what if your office or team excelled at helping part-time agents transition to full-time?
And what if not just any part-time agent, but those who had been working 12-24 months as an agent, had greater than 4 transactions their first year, and were willing to commit to a selling system?
The old business saying is true—”The riches are in the niches.”
Go create your niche.
