Visual Accountability

by | Oct 1, 2025

First-level managers in the real estate industry have a difficult job.

They’re tasked with a wide swath of responsibilities, and they are often required to react to the urgent needs of their agents.

Proactive tasks (like recruiting) frequently get pushed to the bottom of the list and left undone.

It’s no secret that a constant focus on the urgent burns out managers and kills real estate offices.

So, how do you stay focused on the proactive tasks leading to long-term sanity and success?

Some individuals benefit from visual reminders to get them focused on the right priorities.

Let’s suppose you’ve made a commitment to dedicate 3 hours/week to proactive recruiting tasks (making calls, sending emails, conducting interviews, following up on previous meetings, etc.).

To visualize the 3 hours, take 6 sticky notes and label them one through six and stick them on your desk.

Every time you complete 30-minutes of proactive recruiting work, remove one of the sticky notes.

When those uncompleted proactive tasks take on a physical form, it helps remind you of your commitments and what needs to be done to accomplish your goals.

This is a quick, low-cost accountability trick that works for some managers.

Try it and see if it works for you.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.