How to Eliminate Grey Work from Your Recruiting Process

by | Aug 18, 2025

Companies and entrepreneurs are constantly introducing new tools to make us more productive.

But researchers are discovering that some tools have the opposite effect.

They make us less productive by creating what is called “grey work.”

In simple terms, grey work is the manual tasks workers do to compensate or find work-arounds for poorly designed, disconnected, or complicated systems.

In one survey, 80% of respondents report their employers have  increased investment in productivity, work management and collaboration tools.

And yet 59% of the same group say it feels harder than ever to be productive.

If you’re in the 59%, here are some ideas to increase your recruiting productivity:

Use tools that are specifically designed for recruiting.

If you’re using a CRM that is designed for selling to consumers, you’ll create some grey work when you try to adapt it to recruiting.

Use tools that give visibility to everyone involved in the recruiting process.

If you’re constantly cutting/pasting into emails and texts to keep others informed, you’re wasting time and creating more work for others.

Use tools that efficiently and effectively integrate AI.

Most people are now using AI in their workflows, but they are still cut/pasting into and out of a separate AI chat environment to capture content.

Tech is great when it works.

Tech is not so great when it’s making you do more work.

 

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Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.