Building on First Impressions

by | Aug 11, 2025

The experienced agent recruiting process often starts with a personal connection (a referral, a phone conversation, a coop connection, etc.).

An important second step is what your prospect finds online about you and your company.

According to researchers:

83% of job seekers spend more than an hour researching a company/opportunity before engaging.

60% of job seekers report that what they find online about a company is “very influential” or “extremely influential” in their decision to engage.

Your “online picture” should reflect the real-life activities the recruiting prospect would experience if they joined your team.

It’s an opportunity to wow, woo, and attract talent.

Top talent doesn’t want to work in Dullsville.

They want to work in a company that understands, excites, surprises, and challenges them.

They want to work hard, play hard, and feel appreciated.

If meeting you is supported by what your prospect finds online, the opportunity starts to feel a lot more real.

P.S.  Have you registered for our Agent Migration Webinar on Wednesday? If not, register now. It will be a great opportunity to  collaborate with some of the best leaders in the industry and sharpen your recruiting game!

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Library Effect

The Library Effect

The Library Effect is something you can easily apply to recruiting, and it’s one of the reasons that accountability groups are so effective.

Just getting together with other hiring managers and recruiting for a set period of time each week will short-circuit many of your recruiting excuses.