Your beliefs have a profound effect upon your recruiting outcomes.

Your beliefs about yourself.

Your beliefs about your company.

Your beliefs about your competitors.

Are you really a great manager? You are for an agent who needs the type of guidance you offer.

Is what you’re proposing really that compelling? It is for an individual who needs what you provide.

Are your competitors’ solutions better than yours? They are for some recruiting prospects, but not for everyone.

Much of the fear, languishing, and paralysis experienced by recruiters and hiring managers comes from a belief that they have to be better than everyone else in the marketplace in order to compete.

You don’t have to be the best option.

You just have to be the best option for a subset of agents who would benefit the most from what you have to offer.

The first and most important steps in recruiting are to quantify, find, and engage those individuals.