How to Get Laser Focused on Recruiting Results

by | Mar 27, 2025

As many of you know, we help real estate companies recruit more effectively.

In a consulting role, we get a front row seat to the recruiting processes organizations are using and the new innovations they are trying to implement.

Here is a common framework used by the most innovative companies to get outstanding recruiting results.

Talent. Successful recruiting companies tend to have one or more talented individuals spending a lot of time and mental energy on recruiting. These individuals get executive level attention and sponsorship.

Resources. After getting a talented individual(s) focused on recruiting, high-performing companies dedicate resources (money) to the effort. Since everyone is on a budget, this usually requires freeing up resources dedicated to other projects.

Measurement. The recruiting process should be organized differently than other business systems. It operates at a different pace with a unique set of metrics that demonstrates progress. These metrics should be visible and frequently reviewed at the executive level.

Most real estate leaders agree–recruiting is the life blood of their organizations.

High-performing companies convert that belief into a laser focus on recruiting priorities.

 

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

How to Get it Right by Being Wrong

How to Get it Right by Being Wrong

There are several well-documented strategies researchers have discovered, but the easiest one to implement quickly is using a structured interview process. Develop a common set of questions for your interviews and record the answers candidates provide (take notes). And then try to hold back judgment until after the interview and when you’ve had time to review your notes.

Doing Only the Things You Like Doing

Doing Only the Things You Like Doing

For most recruiters and hiring managers, recruiting is a complex, end-to-end process containing a bunch of the individual tasks all of which they’re not going to enjoy. Those who push through unpleasant tasks not only find success but also find more satisfaction in the parts of the recruiting process they do enjoy.