Experienced Agent Movement: Who’s Moving and Why?

by | Mar 3, 2025

When building your recruiting plan, it’s important to have a strategic view of the playing field.

From an experienced agent movement perspective, what happened in 2024?

Here’s quick snapshot from four of the largest regional MLSs:

  • Bright MLS (Mid-Atlantic) : 2.64% of agents moved
  • North Texas Regional MLS: 9.78% of agents moved
  • Stellar MLS (Florida): 6.79% of agents moved
  • CA Regional MLS: 5.77% of agents moved

Overall Agent Movement: 5.67%

This dataset represents agents with recorded production and excludes team members whose production rolls up to the team leader, and these four MLSs represent about 33% of the agents in the United States.

How should movement data affect your recruiting strategy for 2025?

That’s what we’ll be discussing in our upcoming Recruiting Mastermind on March 13th, and this insight is just the tip of the iceberg.

During the Mastermind, we’ll dive much deeper into the agent movement dataset and answer important questions such as:

How do you increase your recruiting efficiency by focusing on the agents who have the highest chance of moving?

How do you improve the quality of your hires by understanding which agents increase production after a move?

How do you enhance your recruiting ROI by avoiding methodologies that are producing limited results?

How do you differentiate yourself from competitors when movement is limited?

Register now. You don’t want to miss this insightful webinar. More info below.

 

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The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.