Helping Your Prospects Make the Right Decision

by | Feb 28, 2025

As a hiring manager, part of your job is to help your prospects make the best career decisions.

Benjamin Franklin once found himself in this position with a friend who was facing a difficult career choice.

To make the decision, Franklin advised him to first make a simple list of pros and cons.

He then suggested using the following technique to simplify the list:

1. Analyze the pro/con list and apply estimated “weights” to each item.

2. Strike out items on each list having the same weight in a 1:1 ratio. One equal weight pro cancels out one equal weight con.

3. Remove additional items by looking for situations where one pro would equal the weight of two cons (or vice-versa).

4. If there are still a lot of items on the list, look for other weight ratios to eliminate more options (e.g., one three-weight pro would equal three one-weight cons).

Eventually, the list will be reduced to a manageable size, and the right decision will emerge.

Many leaders have adapted Franklin’s original advice to make it more defined and measurable.

But even in its simplest form, it’s a great tool to use when a prospect is on the fence about making a change.

It transforms you from being a recruiter into a trusted advisor.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Find a Struggle to Share

Find a Struggle to Share

If you want to connect with someone beyond the surface level, find something they’re struggling with and share in their pain.
Authors Chip and Dan Heath describe how this works:
One study found that when strangers were asked to perform a painful task together—in one case, submerging their hands in tubs of ice water to perform a sorting task—they felt a greater sense of bonding than did strangers who had performed the same task in room temperature water.
This bonding happened even though the task was pointless.