Discussing Retention with Your Agents

by | Jan 27, 2025

In the next few Insights, we’ll be covering how to have retention discussions with your agents.

It’s important to be proactive on this topic—especially this time of year.

During one of your upcoming coaching sessions, you might want to ask:

Have you ever thought about leaving our company?

The consensus among HR studies over the last decade confirms that about 25% of high-potential employees plan on leaving their current employer within a year.

Reid Hoffman, the founder of LinkedIn, once wrote,

Once you get past this scary truth, you’ll find it easier to achieve honest, productive relationships that support your [agents’] ambitions.

This will make your [agents] more effective on the job and may actually keep them around longer.

This kind of honesty equips healthy organizations to forge a new paradigm for the broker-agent relationship.

A healthy broker-agent relationship is not based on loyalty, but it’s not purely transactional, either.

It’s an alliance between an organization and an individual that’s aimed at helping both succeed.

Discovering and committing to win-win agreements always works—especially when engaging your best and brightest agents.

 

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The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.