Why Recruiting Execution is Your Secret Weapon

by | Jan 23, 2025

Since nearly 90% of companies are actively hiring or pipelining candidates, it’s difficult to separate yourself from your competitors.

Of course, your first priority is offering recruiting prospects a compelling opportunity.

If your offering is equal to or slightly better than your competitors, the company that executes the recruiting process the best usually wins.

How do you win the recruiting execution game?

Speed and clarity.

According to researchers, the number one complaint from job seekers is lack of responsiveness from employers.

I don’t hear back from employers in a timely manner after applying and/or interviewing.

This applies to new agent recruiting.

The second highest complaint from job seekers is lack of clarity around what’s being offered, compensation, and how the opportunity is better than what they have now.

How am I going to be more effective with your team? Will I make enough money to meet my expectations?

Focusing on speed and clarity in your recruiting process is the best way to make yourself stand out in a sea of competitors.

Going slow will make you one of those sloppy, also-rans.

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P.S. Mark and I will be on stage later today at Inman.  If you’re at the conference, stop by and see us.   We’d love to meet you in person!

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.