How to Reduce Failed Hires

by | Dec 17, 2024

Nothing is more frustrating than executing the recruiting process flawlessly, and then seeing your new hire fail to launch and experience success on your team.

We call these “failed hires”, and they ought to be avoided at all costs.

On our team, we define a failed hire as someone who joins the organization and leaves within 90 days.

It’s common for real estate companies to experience a new agent failed hire rate of 25% or higher.

If you’re struggling with failed hires, there could be several factors contributing to the problem.

One issue worth addressing right away is the first impression your new hires experience on or shortly before their first day on the job.

Here are some best practices for making the most of your new hire’s first impressions:

Send them a thank-you note. Immediately thank them in writing for accepting your offer. Also reinforce the decision in that note by reminding them that they have chosen wisely by listing the factors that make your firm outstanding.

Send them a startup package. The start-up package should include things, such as, frequently asked questions, a number to call if they have any questions or concerns, and a checklist covering everything to do–up to and including their first day.

Post a joining announcement. Announce they are starting at your firm on your social media pages and Twitter. This creates positive peer pressure.

Introduce them to their mentor. This shows them you’ll be supportive from the start. Have the mentor make contact and begin helping the new hire on or before the first day.

These best practices demonstrate your positive belief in the new hire’s decision to join the team and increases the chances they’ll follow through on their commitment.

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The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

The Attrition Variables

The Attrition Variables

While these attrition constants still have the greatest influence, there are some emerging attrition variables worth noting. People also tend to leave companies when: They feel like they’re not doing as well as others in their peer group outside the company. They feel like they’re not as far along as they should be at a certain point in life.

The Attrition Constants

The Attrition Constants

If you’re not focusing most of your retention effort on these issues, you’ll miss the mark. If you’re not focusing most of your recruiting effort on exploiting these weaknesses among your competitors, you’re missing the best opportunities.

The Persistence Mindset

The Persistence Mindset

A leader equipped with this mindset can have a profound effect on the life and career of each individual they engage. It works because an agent is getting a real-time glimpse of what it would be like to work on your team. But it only becomes believable when it is persistently applied over time.