Takeaways from the “Opportunity Report”

by | Oct 28, 2024

Last week, T360 published their Opportunity Report as a follow-on to the Danger Report published in 2015.

Both reports seek to identify trends and suggest solutions to the industry’s most relevant problems.

In the original report, it was predicted that a continued reliance on marginal/part-time agents would hinder the industry’s reputation and cause regulatory problems

According to the authors, this prediction was partially validated:

The NAR settlement indirectly validates this concern by addressing the need for higher standards and transparency in agent conduct.

In the new Opportunity Report, the concern for agent professionalism is reiterated:

[A transition is necessary] from a mostly part-time, salesperson/agent focused industry to a more mature, mostly full-time agent populated industry that is viewed as trusted advisors in the real estate transaction.

 

Your Perspective.  Since the Danger Report was originally published nine years ago, do you believe marginal agents have had a negative effect on the industry and consumers?

Do you believe there’s a need for the industry to transition to employing more professional/full-time agents, or are less professional/part-time agents here to stay?

If you have some thoughts on this topic, email me back.  I’d love to hear what you’re thinking!

P.S. Your response will be kept confidential/anonymous.  If a good discussion emerges, I’ll share what others are thinking in a future post.

 

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