How to Get It Right by Being Wrong

by | Jun 13, 2024

When evaluating new agents, we all want to avoid making the mistake of hiring the wrong people.

But that’s not as easy as it sounds.

Why? Because our brains often tell us to hire the wrong people through something called confirmation bias.

In a post from the archive, Dave Mashburn explains this frequent error.

Some studies have shown that we actually make up our minds on whether we will hire a candidate in the first 10 seconds of the interview because of confirmation bias.

Confirmation bias, just like it sounds, makes the decision early and then spends the remainder of the interview justifying that decision.

Once we’ve decided we like someone, our brains go about finding reasons to continue liking them.

By contrast, if we don’t like somebody, our brains go about finding reasons to not like them.

We do this by asking questions and only listening for answers to confirm what we’ve already decided.

Since we like to be right, we favor information that confirms our beliefs and discount information that might change our minds.

How do you avoid confirmation bias?

There are several well-documented strategies researchers have discovered, but the easiest one to implement quickly is using a structured interview process.

Develop a common set of questions for your interviews and record the answers (take notes) candidates provide.

And then try to hold back judgment until after the interview and when you’ve had time to review your notes.

Remind yourself–you’ll often get it right by being wrong about your biases.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Find a Struggle to Share

Find a Struggle to Share

If you want to connect with someone beyond the surface level, find something they’re struggling with and share in their pain.
Authors Chip and Dan Heath describe how this works:
One study found that when strangers were asked to perform a painful task together—in one case, submerging their hands in tubs of ice water to perform a sorting task—they felt a greater sense of bonding than did strangers who had performed the same task in room temperature water.
This bonding happened even though the task was pointless.