We just published our episode of How’d You Do That?

We’re focusing on leaders who have developed and executed recruiting strategies that have produced remarkable results in today’s market.

This week we are connecting with Anthony Jackson.

Anthony is the Vice President of Finance and Operations at Lyon Real Estate –one of the most prominent real estate companies in central California.

About 18 months ago, the Lyon executive team and managers set out to increase the percentage of experienced agents they were bringing into the company.

And they’ve had great success, increasing experienced agent hiring by 180% in 2023.

Anthony walks us through this transition both from a financial and operations perspective.

During our discussion, we push past the surface level dialog and explore the metrics, financial details, and payoffs for top notch recruiting execution.

I think you’ll learn a lot from Lyon’s journey and capture some takeaways you can start using right away.

You’re going to love this story, so let’s get started.