A Talent Attraction Event in a Box

by | Apr 22, 2024

When coaching hiring managers, I often talk about the importance of talent attraction events and how they fit into a healthy lead generation strategy.

It integrates with other lead generation strategies in the following manner:

A talent attraction event is something you organize not only for the benefit of your own agents, but also for your recruiting prospects.

Talent attraction events are often training/education oriented, but they can also be inspirational, social, or networking events.

If you’ve never done a talent attraction event, we have a great opportunity for you to give it a try.

For the benefit of our readers, we have partnered with Coach Travis Robertson to offer a free “Talent Attraction Event in a Box” on May 1st.

Travis will conduct an in-depth online training event titled:

Mastering Commission Negotiation in 2024 & Beyond

This online event will provide your agents (and your recruiting prospects) valuable insight navigating the upcoming changes to buy-side commissions.

The event will be held on Wednesday, May 1st @ 12pm ET / 9am PT.

To turn this into a talent attraction event, set up a “watch party” for agents in your office and invite your recruiting prospects to join as well.

The training will last 60 minutes.

Set aside enough time to attend the training, and then hold a live

implementation discussion after the online session is complete.

To get this on your schedule, register for the event, and then start promoting it with your agents and prospects.

You’ll be on your way to creating your first (or next) talent attraction event.

=====

PS.  Did you attend our Recruiting Mastermind with Travis last Wednesday?  If not, watch the replay.  It was one of the best masterminds we’ve held this year, and it outlined more details on how to hold killer talent attraction events in your office.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Creating Pacts to Avoid Distraction

Creating Pacts to Avoid Distraction

Notice the two parts to Nir’s formula: a pre-commitment and an external force to keep you accountable to that commitment. For recruiting setting goals and time-blocks in your schedule is not enough. Most people need some kind of external accountability, as well.

Look for Individuals Who Want to be Measured

Look for Individuals Who Want to be Measured

It’s not that people with a growth mindset don’t experience failure—they just see failure as an opportunity to learn new things, to be challenged, and to experience curiosity. This is an important topic to cover during interviews and follow-up conversations with your prospects. If you find someone who likes being measured, you’ve likely found someone who will push through the inherent failures of growing a real estate business and experience long-term success.