Our team coaches dozens of hiring managers, so we’re always testing recruiting scripts.

Here is one that is working well right now:

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Hi [Prospect Name], this is [Manager Name] from [Office or Team Name].

[Referral Source] suggested I reach out because our team specializes in helping agents who are feeling a little uneasy about where the market is headed.

How’s the market treating you?

[Let them answer.  Reengage the conversation with…]

Our team has weathered multiple downturns, and I personally coach agents to find opportunities during any market conditions.

I’m looking to add a handful of agents to join our “Growing During the Storm” program in April and was wondering if you’d be interested in learning more about this.

[Let them answer. If they are resistant, end with…]

I’ll follow-up with an email in a few minutes.

If you don’t have a solid plan for the rest of this year and next, give me a call back—I think it will change your outlook for the next 18 months.

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This script works for several reasons.

It’s referral based.   It uses a referral to make the entry.  Even if the prospect doesn’t remember the referral source’s name, they’ll still be more likely to listen.

It acknowledges pain.  It addresses the issue most agents are worried about right now—even high-performers are concerned about this issue.

It makes a small offer.  Asking for an appointment right away is often rejected.  Offering something a little mysterious and potentially valuable is hard to ignore.

If you want a voicemail version of this script, you can download it here.

Give it a try and let me know how it works!