The frequently heard auto glass commercials remind consumers that small chips and cracks in a windshield grow into something more noticeable and debilitating under harsh conditions or stress.
This is exactly what’s happening to many agents right now.
The cracks are things like a disappointment with a policy, an unresolved conflict with a manager, a CRM that’s outdated, a lack of administrative support, or other things getting under the skin of an agent.
Rising interest rates, inflation, low inventory, and stock market unrest didn’t create the cracks—they’ve been there all along.
The only thing changing is the terrain.
For the last 18 months, the road has been relatively smooth, and it allowed agents to operate at high speeds without aggravating these underlying cracks
We may be heading into a stretch that feels like a rough mountain logging road full of potholes, rocks, and other obstacles.
Under these conditions, the dormant cracks grow, become more obvious, and cause agents to say things like:
I need to get __________ fixed!
If your own agents are feeling this way, they’re vulnerable and may start looking at options in other companies.
If your competitor’s agents are having these feelings, there’s an opportunity to solve their problems.
