One of the key components of a recruiting strategy is defining a niche.

A niche is a tightly defined portion of the overall recruiting marketplace.

This marketplace can be quickly divided into the broad categories of new agents and experienced agents.

But to be effective, you need to drill down further.

For example, your new agent niche could be referrals from the sphere of influence of your existing agents.

It’s better to put intense focus on dominating a narrow niche than going shallow across a broader number of opportunities.

As you develop your after-covid recruiting plan, some of the common niches may be less fruitful for a while or completely gone.

For example, if your niche was capturing new agents from physical real estate schools, it’s time to pivot.

As old opportunities go dormant (or disappear completely), new opportunities emerge.

Those who find and dominate the new niches in the after-covid recruiting marketplace will win the next generation of agents.