It’s Time To Lead

by | Mar 19, 2020

As the effects of the public health crisis start to ripple through the economy, there’s a temptation to pull back and disengage.

I’m hearing things like: Let’s sit tight and see how this plays out.

While the future is not clear, there is much we can be doing to care and provide hope for those who depend upon us.

My colleague Bill Watkins sees these events as a call to action for true leaders:

Continuing as is (doing the same), stopping all activities (doing nothing), and delaying decisions (waiting it out) are not options in a “business continuity” crisis like this.

[It’s our job to] to address confusion, concerns, and constraints with thoughtful, decisive action, and to preemptively respond to what is to come with agility, grit, and grace.

If you’re responsible for a company, an office, a team, or a family, it’s time to step out front and be a leader. Those who are depending on you need this more than anything else.

Leaders show compassion, meet short-term needs, and figure out the next steps. They’re not perfect, but they are present and engaged.

In the long run, the best recruiting happens when prospects are attracted to something remarkable.

This is your chance to be remarkable.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Take the Time to Craft the Right Message

The Great Talent Reset

The talent playing field in the real estate industry has undergone a generational reset over the last four years. Three consecutive years of the fewest existing home sales since 1995, a 34% decline in transactions, and a resale turnover rate at a 40-year low have permanently altered the talent landscape. Brokerages still operating with a 2021 recruiting strategy are actively donating production to the competitors who have adapted. These changes are the topic of a new, must-read whitepaper we’re releasing today.