A few years ago, Dave Mashburn told a great story about his quest to rebuild his golf swing.
I’m not much of a golfer, but I related to the story as it highlighted the frustration we all feel when trying to improve a system that’s not working quite right.
Why the frustration?
Even small tweaks are difficult to implement because humans tend to resist change.
Many real estate recruiting techniques have been around for years.
Each technique was effective at some point, but some have lost their usefulness and need modifications to remain relevant.
So how do you get started on the path to making improvements to your recruiting techniques and methodologies?
First, follow Harry Beckwith’s advice, and assume your recruiting process is flawed.
It can’t hurt, and it will force you to improve.
Second, ask yourself the following questions:
What recruiting practices have you been using for the longest period of time and seem tired?
Whom can you contact in your network (someone you respect as a recruiter) and ask what they’ve stopped doing in recent years and started doing instead?
Once a picture starts to emerge of the changes you need to make to improve, you must make a commitment to practice these changes.
That’s not easy, and it usually takes some tough love from a colleague, coach, or a friend to help you get there.
