Most of you are familiar with Jim Collins’ flywheel concept.

Successful business systems operate on the law of momentum.

It takes many small pushes (consistently applied in the same direction) to get the flywheel going.

But once the flywheel gets moving, the momentum has a multiplying effect.

Starts, stops, and inconsistency kill momentum.

And it’s hard to get your whole team to make these small, consistent pushes in the same direction.

But when it happens, the results are remarkable.

For example, we have one client whose experienced agent recruiting results are up 48% compared to the previous year.

But in recent months, their month over previous month recruiting performance is up 208%.

What’s happening?

They’ve built recruiting momentum, and their flywheel is starting to multiply results.

Over the last two decades, Jim Collins has documented the reliability of this methodology across hundreds of great companies.

It works every time it’s tried (and executed).