In real estate, there are three types of recruiting.
Experienced Agent Recruiting: Hiring managers attempt to persuade their competitor’s agents to jump ship and join their team.
Near-Term New Agent Recruiting: Thousands of individuals take the proactive steps to embark on a real estate career each year. At the licensing juncture, hiring managers compete for the newbies’ attention to get quick hires.
Pipeline New Agent Recruiting: At any point in time, thousands of individuals are also dreaming about starting a real estate career. This is especially true during a time when corporate layoffs are happening. Identifying and nurturing some of these individuals with pipeline strategies can produce a constant flow of new hires.
Each type of recruiting has advantages and disadvantages.
Large real estate organizations often have the resources to focus on more than one type of recruiting.
Small companies and teams have more success by focusing on a single type of recruiting.
Because there are true experts competing in each arena, dabbling a little bit in each area is a mistake.
It’s better to pick one type of recruiting and become an expert.
The race for talented real estate agents is real—you must show up ready to compete and win.
