In a recent post for one of our Recruit365 groups, Mark Johnson offered this advice to hiring managers who are struggling to get prospects from pipeline to hired.

You already know that all the money and all the results are in the follow-up.

But the reality of a busy day often leads us to take the easy way out with emails, texts, or calls like, “Just checking in…” or “I’m just following up…”.

While these “easy way out’“ approaches get the job done, they often lack the imagination and effort to truly stand out and don’t create the results you desire.

Here are a few ideas to make your follow-ups more valuable and effective:

The Value-First Approach:  I have an update that I think you’ll find interesting. What’s your schedule like tomorrow?

The Problem-Solver Approach:  I’ve been thinking about what you shared, and I have an idea to help. Let’s chat. What’s your schedule like tomorrow?

The Personalized, Specific Approach:  Hi Mark, we’ve implemented a weekly database accountability group that is working to keep committed agents on task. I remember you mentioned you are struggling with your database organization, so I thought of you. Let’s chat soon.

By using our D.R.I.S. follow-up methodology and making these small shifts in your messaging, you can turn a generic touch point into a valuable conversation.