There are many similarities between the real estate agent’s sales process and the recruiting process.
A successful agent’s tasks are typically built on the foundational pillars of lead generation and lead conversion.
Recruiters and hiring managers who hope to be successful will build their businesses on the same footing.
Recruiting Lead Generation. Develop a list of the possible lead sources. For example, referrals, inbound inquiries, networking, recruitment marketing, events, etc.
How many leads can you depend on from each source? What activities can be done to increase volume? What lead sources produce the best quality?
Recruiting Lead Conversion. When a lead is captured, develop a consistent process for engaging the new prospect. Your follow-up process should be measurable and optimized over time.
How do you pre-qualify a prospect? What are the criteria for moving forward in the recruiting process? How many convert at each stage of the process? What is the follow-up cadence for new and experienced prospects?
The most successful agents treat their businesses like a business.
The same is true for hiring managers.
