Recruiting Mastermind Episode 11: 4 Steps to Better Talent Attraction and Recruiting for 2025

by | Mar 13, 2025

Description: Mark is joined by Juan Burbano of My BFF Social, Jay Teresi of Bold Trail Recruiting, and Ben Hess of Recruiting Insight as they discuss practical ways to improve your talent attraction and recruiting efforts in 2025.

This Recruiting Mastermind expands on the topics and ideas Mark and Ben presented at their 5-star rated Inman NYC session from earlier this year.

What You’ll Gain:

  • Source Top Talent: Find the perfect candidates.
  • Optimize Your Systems: Leverage cutting-edge data (BOLD TRAIL) and marketing (MyBff) for maximum efficiency.
  • Master Appointment Setting: Fill your calendar with qualified leads.
  • Gain Expert Consulting & Accountability: Receive personalized guidance and support.

Slide Deck

YouTube video

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

What Do Leaders Struggle with the Most?

What Do Leaders Struggle with the Most?

This research tells us two things: 1. If you’re struggling with these issues, you’re not alone—it’s one of the hardest parts of being a leader. 2. Those who possess the courage to admit it’s a problem, confront it as a weakness that needs to be addressed, and commit to making improvements will emerge as better leaders.

Your Interview Framework Needs an Upgrade

Your Interview Framework Needs an Upgrade

The industry has done a poor job of identifying individuals who will thrive in the agent role. One way to begin correcting this problem is to conduct better interviews. That’s why we recently published The Ultimate Interview Guide, and we’re offering it as a free resource to Recruiting Insight readers.

New Agents:  Why Systems Beat Effort

New Agents:  Why Systems Beat Effort

All you need is talent and hard work to build a successful real estate career. You know better. Talent and hard work combined with an effective system (the bicycle) will always beat talent and hard work applied to an inferior system (the tricycle) or no system at all (running).