Reaching For Your Goals is Not Enough

by | Feb 5, 2025

James Clear once said,

You do not rise to the level of your goals. You fall to the level of your systems.

Most of you have recruiting goals:

I want to add five high-potential, experienced agents to my office this year.

Most of you have also identified lead measures to bring those recruiting goals to life:

If I complete 20 face-to-face appointments with viable recruiting prospects, I will reach my hiring goal.

But only a portion of you have created the systems needed to hold yourself accountable to your recruiting tasks.

If James is right, these are the individuals who will be successful at recruiting.

It’s not what you aspire to that matters, but what you require yourself to accomplish.

 

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

How to Work a Recruiting Funnel Like a Pro

How to Work a Recruiting Funnel Like a Pro

This framework helps us remember there’s a natural pace and process that honors talented prospects—it makes them feel valued and respected. If you’re not getting the number of high-quality hires you desire, work back through each step of the recruiting funnel.

How to Disqualify a Recruiting Prospect

How to Disqualify a Recruiting Prospect

But what happens when the prospect is NOT qualified? If you’re being selective and focused on hiring talented agents, at least 80% of recruiting prospects are not going to meet your standards. Here are some ways to wrap-up a call with an unqualified prospect.