Discussing Retention with Your Agents

by | Jan 27, 2025

In the next few Insights, we’ll be covering how to have retention discussions with your agents.

It’s important to be proactive on this topic—especially this time of year.

During one of your upcoming coaching sessions, you might want to ask:

Have you ever thought about leaving our company?

The consensus among HR studies over the last decade confirms that about 25% of high-potential employees plan on leaving their current employer within a year.

Reid Hoffman, the founder of LinkedIn, once wrote,

Once you get past this scary truth, you’ll find it easier to achieve honest, productive relationships that support your [agents’] ambitions.

This will make your [agents] more effective on the job and may actually keep them around longer.

This kind of honesty equips healthy organizations to forge a new paradigm for the broker-agent relationship.

A healthy broker-agent relationship is not based on loyalty, but it’s not purely transactional, either.

It’s an alliance between an organization and an individual that’s aimed at helping both succeed.

Discovering and committing to win-win agreements always works—especially when engaging your best and brightest agents.

 

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