Question 1

What is ThirdPool and how does it work?

Accepted Answer

ThirdPool is an end-to-end new real estate agent recruiting platform built specifically for brokerages that want to source, screen, and hire high-potential new-to-industry agents at scale. It combines four components: turn-key branded recruiting campaigns, a validated selection assessment (CCI), AI-assisted screening and follow-up, and access to candidates ThirdPool generates from outside the existing pool of licensed agents. Most clients see their first hires within 60 to 90 days of launch.

Question 2

Why is recruiting new agents so hard, and how does ThirdPool solve it?

Accepted Answer

More than 80% of new real estate agents fail within their first two years. The problem isn't a shortage of license holders, it's that most brokerages source from the same small pool of recently licensed agents who fail at the same predictable rate. ThirdPool solves this by sourcing candidates from outside the industry, career changers, sales professionals, and high-performers with the right traits, and then using a validated assessment to identify the top 20% who will actually build successful careers.

Question 3

What is the CCI assessment and why does it matter?

Accepted Answer

The Core Capacities Index (CCI) is a validated selection assessment specifically designed for hiring real estate agents. It's been used by high-performing real estate companies for more than a decade, and longitudinal studies show it can double the number of high performers entering your organization while reducing failed hires by nearly 50%. Every ThirdPool subscription includes CCI assessments, you don't have to license it separately or guess about candidate fit.

Question 4

How does ThirdPool's AI-assisted screening work?

Accepted Answer

When prospects apply through ThirdPool campaigns, our AI-powered software immediately engages them in a conversational screening dialog via text message. The AI asks the most relevant qualification questions and collects real-time answers, allowing your recruiters to focus exclusively on prospects most likely to succeed. We also use AI to generate suggested follow-up messages by analyzing conversations and notes, so your team writes faster, more relevant responses to candidates.

Question 5

Which markets does ThirdPool serve?

Accepted Answer

ThirdPool is active in more than 100 metro areas across North America. We partner with many of the most talented recruiters and hiring managers in the industry, and we've been trusted by major real estate brands including HomeServices of America, Compass, Century 21, EXIT Realty, Better Homes and Gardens, eXp Realty, Crye-Leike, Windermere, E&V, Leading Real Estate Companies of the World, Howard Hanna, Coldwell Banker, Keller Williams, and Berkshire Hathaway HomeServices. If you operate in North America, ThirdPool will work in your market.

Question 6

What's included in each ThirdPool subscription tier?

Accepted Answer

ThirdPool offers three subscription levels designed for different brokerage sizes. The Team and Small Office plan at $330/month includes 15-25 monthly recruiting prospects, up to 3 active job posts, HiringCenter Recruiting CRM, up to 500 outbound texts, CCI selection assessments, and an estimated 2-3 pipeline additions monthly. The Single-Office Brokerage plan at $1,375/month scales that to 50-100 prospects, 10 active job posts, unlimited outbound texts, and 5-10 pipeline additions. The Multi-Office Brokerage plan is custom-priced for organizations needing 1,000+ prospects monthly across 100+ active posts.

Question 7

How is ThirdPool different from running my own Indeed or LinkedIn campaigns?

Accepted Answer

DIY job-board recruiting has three problems: it produces low-quality candidates from the existing licensed-agent pool, it requires constant manual screening, and most brokerages can't generate enough volume to fill a real pipeline. ThirdPool sources high-quality prospects from outside the industry, automates the screening with AI, validates fit with the CCI assessment, and delivers candidates straight into your HiringCenter CRM. You get higher quality at higher volume with less internal labor.

Question 8

How quickly will I see hires from ThirdPool?

Accepted Answer

Most ThirdPool clients see their first qualified candidates within the first two weeks and their first hires within 60 to 90 days. The first 30 days focus on launching branded campaigns and seeding the pipeline. Months two and three are when assessment-validated candidates move through screening into face-to-face interviews. After 90 days, most brokerages on the Single-Office plan see 5-10 pipeline additions monthly with hires coming on a steady cadence.

Question 9

How do I get started with ThirdPool?

Accepted Answer

Schedule a free Needs Assessment with one of our hiring coaches. We'll review your current recruiting situation, your market, and your hiring goals, then walk you through which ThirdPool subscription tier fits your brokerage. Most clients launch their first campaign within two weeks of the assessment. There's no obligation, most assessments take 30 to 45 minutes and you'll leave with practical recommendations regardless of whether you move forward.