Many of you who read Insight every day are trying to build teams, offices, and companies inside the insanely competitive real estate industry.
From a recruiting perspective, it’s harder than ever to separate yourself from competitors based on traditional features and benefits.
So, how do you differentiate yourself?
To find the answer, I encourage you to set aside some time to listen to Marcia Kilgore’s story.
This is a long podcast (58 minutes), so you might want to save it for when you’re driving or working out.
Marcia was the founder of Bliss, and over an 11-year period she differentiated her company in the ultra-competitive world of skincare services.
She had to answer the question: What is the real difference between a facial given by one esthetician and the next?
By successfully answering this question, she went on to sell Bliss for over $70M and then founded 5 more companies.
You’ll be inspired by this story, and you’ll also pick up some ideas on how to differentiate yourself in a competitive marketplace.
One thing is true–you can’t just do what everyone is doing and hope for the best.
You must be different.
