Recruiting Mastermind Episode 11: 4 Steps to Better Talent Attraction and Recruiting for 2025

by | Mar 13, 2025

Description: Mark is joined by Juan Burbano of My BFF Social, Jay Teresi of Bold Trail Recruiting, and Ben Hess of Recruiting Insight as they discuss practical ways to improve your talent attraction and recruiting efforts in 2025.

This Recruiting Mastermind expands on the topics and ideas Mark and Ben presented at their 5-star rated Inman NYC session from earlier this year.

What You’ll Gain:

  • Source Top Talent: Find the perfect candidates.
  • Optimize Your Systems: Leverage cutting-edge data (BOLD TRAIL) and marketing (MyBff) for maximum efficiency.
  • Master Appointment Setting: Fill your calendar with qualified leads.
  • Gain Expert Consulting & Accountability: Receive personalized guidance and support.

Slide Deck

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Take the Time to Craft the Right Message

The Great Talent Reset

The talent playing field in the real estate industry has undergone a generational reset over the last four years. Three consecutive years of the fewest existing home sales since 1995, a 34% decline in transactions, and a resale turnover rate at a 40-year low have permanently altered the talent landscape. Brokerages still operating with a 2021 recruiting strategy are actively donating production to the competitors who have adapted. These changes are the topic of a new, must-read whitepaper we’re releasing today.

5 Questions to Ask as You Build Your Second Half Plan

5 Questions to Ask as You Build Your Second Half Plan

Create an action plan with measurable benchmarks and deadlines. Then create forcing functions to make it difficult and painful if you don’t follow-through. By nature, recruiting will be ignored and pushed to the bottom of your priority list unless you have a plan and force yourself to work it.