The Power of a Quick Note

by | Nov 28, 2022

This time of year, our company sends out some Northwest holiday confections to our clients.

It’s a great way to celebrate the holiday season and thank those who have contributed to our success.

Then something strange happens.

Each year, a small group of owners/executives sends back a personal note (usually handwritten via traditional mail) thanking us for remembering them.

These quick notes have a powerful effect because they communicate thoughtfulness, genuine concern, and attention to detail.

Aren’t these the traits you’d want to communicate to those you’re trying to recruit?

A quick email, a text, and an occasional handwritten note will speak volumes to those in your recruiting funnel.

Try starting your notes with, I was thinking of you today….

Writing a few sentences doesn’t take much time, and it pays a remarkable dividend in the hearts and minds of those who are receiving your messages.

If your recruiting process is characterized by lots of quick notes, your recruiting funnel will produce more valuable hires.

The Simple Psychology of Real Estate Recruiting [2nd Edition]

Unlock the secrets of effective real estate recruiting. Revised to include actionable frameworks for sharper execution and to help you turn psychological theory into a repeatable recruiting system.

Focus Less on What Your Competitors Offer

Focus Less on What Your Competitors Offer

While candidates will naturally consider other alternatives (commonly what a competitor is offering), it’s the least important issue for getting them to make a change. During the interview and follow-up conversations, don’t make the mistake of focusing too much time and energy on what your competitors are offering.