by Ben Hess, Managing Director, ThirdPool Recruiting
If you’re not already a regular listener of Steve Murray’s REAL Trending podcast, you should start soon.
It’s one of the most productive ways to spend 15 minutes each week if you have an interest in understanding the trends and strategies driving the real estate industry.
In his podcasts, Steve frequently says the real estate brokerage business boils down to a few simple things: recruiting talent, developing talent, and spending less money than you’re collecting in revenue.
It seems many of the top brokers in the country agree with him.
In RIS Media’s recent Power Broker Survey, broker spending followed a similar pattern.
RIS Media asked more than 1000 real estate brokers: Where are you spending the most resources in your brokerage?
1. Recruiting
2. Training
3. Technology
4. Online Marketing
5. Opening New Offices
While technology-related issues commonly get a disproportionate amount of press attention, the acquisition and development of talent is the true differentiator for who wins at real estate.
